Leading the industry in average check growth during October were casual dining and quick service, while the segments with the smallest increase in check were fine dining and upscale casual. Year-over-year check growth approached 9.0% during October, in line with the previous two months.
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Related: Restaurant sales hold strong in September despite persistent decline in guest countsĭespite the declining guest counts, the primary driver behind the industry’s sustained increase in sales remains the unusually high average check growth. Same-store traffic growth has now been negative for eight straight months. But despite the improvements in recent months, the stark reality is that restaurant guest traffic continues eroding compared to the previous year. This was also the best performing month since March based on traffic growth.
Yes, the robust sales rebound was felt in traffic growth too, with same-store traffic growth reaching -3.2% in October, a 0.4 percentage point improvement over the previous month’s year-over-year growth and a vast improvement over the -6.8% recorded for July. On the guest-count front, there continues to be good and bad news. In fact, October’s same-store sales growth of +5.2% year-over-year matched September’s, with both tied for strongest performance since March, when the industry was still lapping over weaker results due to COVID. After experiencing the softest sales growth results in over a year during this past June and July, the restaurant industry has since enjoyed a strong rebound in its sales that started in August and has extended into October.
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